YOU ARE THE FUTURE.

Let that sink in for a moment.

If you are an independent designer working with limited or no resources in the way of staff, the home fashion world will soon beat a path to your door, or perhaps it would be more accurate to say: your computer.

Why? Modern business dynamics call for a shift in how our industry communicates and delivers its message. Whether it’s “new media”, social networking or the ubiquitous iPhone, the old model of jumping into your car or worse: an airplane, is an inefficient use of time and certainly not “Green”. Our vision is to liberate you from cross-town, cross-state and cross-country trips to view or buy products you can easily buy from your home or office.

Years ago the furniture giants treated designers as a nuisance, relegating them to a “distributor” (read RETAIL) outlet. In High Point, the major exhibition center would not let you in until their “official” bell rang and even then, you were categorized as a segmented part of the show. “Real buyers” had stores. The tide has turned however. Today, you are the impetus for tectonic market shifts in High Point and elsewhere. Where you were once shunned, you are now courted-big time.

With that in mind, this coming week we launch the e-Commerce component of our website. For the first time, you will be able to buy from our collection of designer art and wall decor without a sales person traveling to you, without the need to go to a design center or travel to a major Market. This may not sound like much if you live in L.A., San Francisco, Chicago or New York, but if you live in Ventura, CA or Sacramento or Springfield, IL or Albany or Jacksonville, you know the hours you spend in traffic just getting to the products. If you live in Louisville or Littlerock? Good luck.

We look to provide a full spectrum of options and grant full access to the Interior Design professional. Convenience and value are what you will get. You will be able to browse our entire catalog, save images, show clients (with or without pricing), view your discount options, buy and pay for your art and receive it freight-free within 2 to 3 weeks of placing your order. You can purchase 1 picture or as many as you need. No minimum: simple, efficient, empowering. -EM

Find out more at www.soicher-marin.com.