There is a lot going on here at Soicher Marin, we’ve got some tricks up our sleeves for SM2 (yes we are still developing, it never ends) and big changes happening in general. We will be sharing it all soon and you guys are going to love it! So for now, while I am off working on the next big project (we have a new licenced collection coming out with a HOT HOT HOT designer) please enjoy these pictures of SM2 as it keeps pumping out from the factory. My favorite thing about working here is actually seeing the things I have stared at on my computer for hours and hours on end actually get printed and framed, that is when it becomes real, and there is a lot of that happening around here right now. I’m giddy with excitement to look through the stacks of art all around the office!

-tracy

Ok, so as you all probably know, we are busy working on SM2 for the upcoming fall High Point Market. We are now in the process of printing and framing the samples that will go to the showroom. I wanted to share some of those pieces with you as we get them framed. This is just the beginning of a huge line that I think you all will LOVE when you see it in person. I wish I had a bigger house to hang it all in! I am so excited and am trying to figure out which pieces I want for myself ,  it is such a hard decision!!! This is the first round that have come out of the factory many, many  more to come!

Enjoy!

-tracy

We have been super busy around here getting the SM2 line ready for the OctoberHigh Point Market. I know it might seem a little early, but we still have a lot to do! We have to finalize all the sizing, make sure all categories are covered, create test prints, start framing, enter everything in the database, price, catalog, build a website, re-work weak ideas, and finally decide what makes the cut for High Point and what doesn’t. Now all of that wouldn’t be a problem if it was the only thing going on, but thankfully we are really busy with projects and orders on top of that so we are all running around trying to get everything done and consuming lots of coffee (well at least I am). Luckily we have a great team around here and I get a lot of help from my fav digital ladies Allison and Amanda !!(they did most of the stuff you see below)Woo Hoo!! So lets get to the good stuff…here are some more SM2 previews. I hope you all enjoy!!!

-Tracy

So we are working a huge project right now that is AMAZING!! It is our new line: SM2 by Soicher Marin targeted to a younger, less affluent audience than our regular line, but with that Soicher Marin distinctive style. My job (according to Ed) is to make it hipper, cooler, more trendy! Everything all in one! If you want edgy, we got it. If you want colorful, we got it. If you want traditional, we got it. We’ve been working on the concept for SM2 for nearly a year. We’re on plan but had to wait to get final product design going until after the Spring Soicher Marin line was done. I have been working on these ideas for a couple of weeks and already have about 600 images and I am only about 1/3 of the way done! The ideas have been building and building since the first mention of doing this line. We work great as a team going from concept to product pretty seamlessly. So, this is your first look at some of the ideas floating around so far. We will keep you posted on how it’ developing and you will be the first to know when the new line launches (look for it in July/August)!

-Tracy

More sneak peeks into our High Point line! As we speak they are in route to the showroom, last post for previews will be next Friday, April 17th! See you at Market.

1920's Fench Bistro Poster, 40" x 50"

Horse Show Ribbons, "In The American West" Series, 28" x 36"

"In the American West" Series, Wild Mustangs 38" x 54"

Mixed Media Paintings, 30" x 30" by J. Hewitt

Kategami Stencil Giclee, 22"x 32"

Fun Bohemian Chic? Oh yeah, set of 4 Watercolors, 26" x 26"

Earth Squares, Wax Encaustic on Paper by J. Hewitt 38" x 38"

Pair of Exotic Birds on French Newsprint set of 4, 22" x 28"

Cool & Crisp set of 4 total Framed Textile Designs, 32" x 32"

X-Ray Lotus Leaves-set of Six Total, 16" x 19"

From the Sea, Crisp Blue & White Sealife, set of Sixteen 22" x 22"

Indian Textile Design in Saffron, Olive Wood Frame 60" x 60"

Color Proof for Textile w/Palette, 48" x 60"

New York School Abstract #7, by A. Tonco, 50" x 50"

New York School Abstract #8 by A. Tonco 50" x 50"

In Our Studio Using The Betterlight Digital System

French Stamp Collage, from Bohemian Chic 32" x 40"

Alysia Cotter Seashell Photographs, 32" x 32"